The Freshworks Marketplace connects 75,000+ customers with apps that enhance their products.
Types of Apps
| Custom Apps | Marketplace Apps | External Apps | |
|---|---|---|---|
| Visibility | Private (your account only) | Public (all customers) | Listed but installed externally |
| Best For | Internal tools, prototypes | General solutions | Third-party integrations |
| Distribution | Manual upload | Marketplace listing | External URL |
| Review Required | No | Yes | Yes |
| Revenue Potential | Internal value | Subscription/one-time | Via your own system |
| How to Install | fdk pack → Upload | Click "Install" button | Redirect to external site |
Quick Guidance: Start with a custom app to prototype. Once validated, submit to Marketplace for wider reach.
App Categories
App categoriesFrontend Apps - Display UI in product pages (sidebars, modals)
Serverless Apps - Background processing, scheduled jobs, webhooks
SMI Apps - Frontend that calls serverless functions
Learn more about app categories →
What Can Apps Do?
Frontend:
- Display custom UI in various placeholders
- Access product data (tickets, contacts, etc.)
- React to user actions and events
- Make API calls to external services
Backend (Serverless):
- Run scheduled jobs (cron)
- React to product events automatically
- Store and retrieve data securely
- Process webhooks from external services
The Marketplace has 100s of apps across productivity, analytics, and integration categories.